Tag: Content Marketing

How Google Gives Importance to the Role of SEO in Business Websites

Almost every year, there are additional elements being evaluated by Google’s algorithm. This is to determine a website’s performance and relevance for ranking purposes. To be able to appear on Google’s first page results, you need to consider these elements and update your website to the current algorithm. With hundreds of various ranking factors used by search engines, you need to appear on searches if you want to get better visibility and impressions.

Now that the competition in the online marketplace has become more intense, it’s about time to upgrade your website for ultimate brand visibility. In relation to that, always keep in mind that your website will be ranked through the following factors:

  •  How users connect with your website and how they are able to find you online.
  • The loading speed of your website as well as the mobile friendliness.
  •  How much relevant and unique content do you have versus low-value, duplicated content?

Remember that these factors are constantly refining and updating their process in order to accurately rank websites. When it comes to keyword targeting and keyword research, there are best practices that you need to consider so that you’ll have an efficient content marketing plan. The initial step in SEO is to identify the main reason why you want to optimize your site for search engines. This would mean that you need to evaluate how people are looking for content through keywords.

Key Factors that Should be Considered in Content Marketing

Here are some of the key factors you need to understand if you want to determine the right key phrases you will use on your web content:

content marketing

  •  Search volume – this means the number of users searching for the given keywords. If more users are using certain keywords to find what they need, the bigger audiences you need to reach out. On the other hand, if there’s no one looking for the keyword, then there will be no audience that will find your available content via search results.
  • Relevance – once a term or phrase is repeatedly searched on Google, you will likely to appear on first page results when you incorporate them on your content. This is an excellent way to reach out to prospects and existing customers without the hassles of traditional methods.
  • Competition – business opportunities are just around the corner but you need to compete in order to get them. That is the nature of the market. Best way is to keep updated with the current needs and demands of consumers and upgrade your site for better functionality. For SEO, it means that you need to understand the comparative struggle for specific keywords or terms.

CompetitionBy simply understanding your prospects and what they exactly need, you can offer them something of value for them. It will become a problem if you do not know how to meet your clients’ expectations and needs in a cost efficient way. Some of the factors you need to reflect on in order to get the attention of prospective customers are the type of products or services they need, the problem they currently have, the language the speak, and the things they aim to buy or use in the long run.

Other Important Ways to Implement Proper SEO Techniques

On-page optimization is another way to implement targeted keywords or key phrases. This will include title tags that are seen on top of the browser and not the headlines on your articles. The length varies depending on the pixels although it generally consists of 55 to 60 characters on the average. The meta descriptions are the additional ad copies of your website. This may not appear at all times so your site needs a compelling and unique description to ensure search marketing success.


Your URL structure also matters. Make sure to utilize segmented structure to efficiently obtain accurate data reports essential in tracking your site’s progress. And for the ideal information architecture and internal linking, you may need to organize your web page in such a way that visitors can easily navigate the site without any problem. The anchor texts are the actual texts that search engines look for when finding links to your site. With descriptive texts, you can create quality links that internet users can easily locate.

Without content marketing, SEO will not function as expected. You need to produce quality content if you want to optimize your site for search engines like Google. In fact, the algorithm of Google is based on certain links so you might want to check your link building strategies. You can obtain results from technical and on-page SEO by providing relevant links on your website. To know more about search engine optimization, you may visit the www.nyseoexplode.co site now.